Eat well and reach your goal, a week at a time.

Aye Chief plans your week of meals to your calories and your nutrients, logs what you eat with a tap or a sentence, and talks it through with you by chat or by voice call. The Chief is a Scottish ship's captain, and he runs a tight galley.

Join the betaComing soon on theApp StoreHave a look around ↓

Your data stays on your iPhone. Calories come from a food database, never a guess. Planning help, not medical advice.

The Chief: a cartoon ship's captain in a navy uniform, hands on hips
The Dashboard: the Chief's head between two rings, 630 kcal left today and a weight of 97.8 kg, a message box, Your next meal (Salmon traybake + green beans, 612 kcal) and today's macros so farThe Dashboard: the Chief's head between two rings, 630 kcal left today and a weight of 97.8 kg, a message box, Your next meal (Salmon traybake + green beans, 612 kcal) and today's macros so far
  • Italian
  • Greek
  • Spanish
  • French
  • Mexican
  • American
  • Chinese
  • Japanese
  • Korean
  • Indian
  • Thai
  • Vietnamese
  • Indonesian
  • Turkish
  • Levantine
  • Moroccan
  • Peruvian
  • Brazilian
  • Ethiopian
  • West African
  • Central European
  • Eastern European

22 cuisines, one shopping list

Every screen, one stop at a time.

These are the app's own screens. Pick a stop and the phone shows where it lives; the dots on the screen are the other stops nearby.

  1. Dashboard
  2. Chat and calls
  3. Plan
  4. Log and progress
  5. Ranks
The Dashboard: the Chief's head between two rings, 630 kcal left today and a weight of 97.8 kg, a message box, Your next meal (Salmon traybake + green beans, 612 kcal) and today's macros so farThe Dashboard: the Chief's head between two rings, 630 kcal left today and a weight of 97.8 kg, a message box, Your next meal (Salmon traybake + green beans, 612 kcal) and today's macros so far
1 of 22 · Dashboard
What's left today

The left ring is what's left of today's calories: the middle of your band, less what you've logged. Planned food doesn't count until it's eaten.

A coach you can talk to, by message or by call.

A Scottish ship's captain with a dry wit and a soft spot for a good dinner. He keeps your kitchen on course and never tells you off.

  • Chat like you'd text a friend.

    He reads your week, your targets and what you've logged, and answers in a sentence or two, never a lecture. Try the three below.

  • Or just call him.

    Tap Call and talk it through. Your speech is turned into words on your iPhone itself, so the audio never leaves the phone and nothing is kept. Interrupt him any time; he stops and listens.

  • He talks back, and his face follows.

    Replies can be read aloud in the Chief's voice while his animated head listens, thinks and speaks with you. The one on this page is the real thing: move your pointer and he'll follow it.

Swap Tuesday dinner for something Mexican
You
Right then. A chicken fajita bowl, 598 kcal, keeps ya inside yer day with room for a snack after. Want it on the board?
Chief

He never claims a change he didn't make. What the app records is written by code from what actually happened, not from his say-so; a whole day, asked for by name, is planned by code too.

The Dashboard: the Chief's head between two rings, 630 kcal left today and a weight of 97.8 kg, a message box, Your next meal (Salmon traybake + green beans, 612 kcal) and today's macros so farThe Dashboard: the Chief's head between two rings, 630 kcal left today and a weight of 97.8 kg, a message box, Your next meal (Salmon traybake + green beans, 612 kcal) and today's macros so far

A week of meals that adds up.

Tell the Chief your goal, how you eat and how your week looks. Your week is planned in seconds, every meal in your band, every nutrient accounted for.

  • Every plate comes from a real catalog.

    Every meal is built from a closed catalog of 266 ready plates across 23 cuisines, each food priced per gram from USDA nutrient data. The Chief can't invent a dish with invented numbers.

  • Vitamins and minerals count too.

    Each day lands in your calorie band with your protein and fibre floors met, and the week is checked against 20 vitamins and minerals. What food can't close, he names plainly and suggests a fortified food or a supplement. Nothing is added unless you say yes.

  • Allergies and never-eats are enforced in code.

    Peanut allergy, coeliac, vegan, no pork: every write is checked against your limits before it lands, down to the method steps. A plate that says “peanuts on top” is never offered to you, whatever the model suggests.

  • A shopping list you can carry.

    A few proteins shared across the week, variety from cuisine and preparation rather than from buying more. The list is grouped by aisle, counts eggs and fruit in pieces, ticks survive a relaunch, and it exports with one tap.

  • Familiar in the morning, yours at night.

    Breakfasts you'd recognise: porridge, eggs on toast, overnight oats. Lunches and dinners from the cuisines you like, nothing two days running, and “loose” (variety first) or “strict” (nutrients first) is your call.

The week ahead: Meals, Shopping list and Nutrients tabs, a Monday to Sunday strip, and today's breakfast, lunch, dinner and snacks with their caloriesThe week ahead: Meals, Shopping list and Nutrients tabs, a Monday to Sunday strip, and today's breakfast, lunch, dinner and snacks with their calories

Watch a week plan itself.

Mon
Breakfast
Overnight oats + berries
380 kcal
Lunch
Chicken + quinoa salad
540 kcal
Dinner
Salmon traybake + green beans
612 kcal
Snacks
Greek yoghurt + walnuts
250 kcal
1,782 in band
Tue
Breakfast
Scrambled eggs on rye
420 kcal
Lunch
Hummus bowl with pita
520 kcal
Dinner
Chicken fajita bowl
598 kcal
Snacks
Apple + peanut butter
210 kcal
1,748 in band
Wed
Breakfast
Porridge with banana
360 kcal
Lunch
Leftover salmon + salad
480 kcal
Dinner
Beef chilli with rice
620 kcal
Snacks
Banana + almonds
230 kcal
1,690 in band
Thu
Breakfast
Bran flakes + milk
330 kcal
Lunch
Lentil + spinach dal
480 kcal
Dinner
Chicken stir-fry with rice
590 kcal
Snacks
Cottage cheese + berries
190 kcal
1,590 in band
Fri
Breakfast
Eggs with greens
390 kcal
Lunch
Chicken Caesar wrap
530 kcal
Dinner
Miso salmon + greens
560 kcal
Snacks
Dark chocolate + strawberries
180 kcal
1,660 in band
Sat
Breakfast
Greek yoghurt bowl
340 kcal
Lunch
Greek salad + pita
490 kcal
Dinner
Chickpea + spinach curry
540 kcal
Snacks
Carrot + hummus
170 kcal
1,540 in band
Sun
Breakfast
Beans on toast
410 kcal
Lunch
Beef taco bowl
550 kcal
Dinner
Beef + broccoli with rice
600 kcal
Snacks
Rice cakes + cream cheese
200 kcal
1,760 in band
A sample week: four proteins across seven dinners, every day in a 1,655–1,855 kcal band. Nothing short

Twenty nutrients, none of them short. Tap one to see its figures.

Vitamin D14 of 15 mcg a day · 96 %. Short would be under 14 mcg.

Short is under 90 % of your target, the line on each meter; sodium is the one with a ceiling, kept under 2,300 mg. While anything is short the composer swaps a plate, steps a portion or changes the snack until nothing is. A sample week, against the targets for a man of 51 to 70; in the app they are yours, by sex and age.

Any recipe, from anywhere, sized to your meal.

Bring the recipes you love and the Chief makes them fit.

  • From any web page.

    Find recipes opens a Google search inside the app. Pick a page, tap Use this recipe, and the Chief reads it, works out its calories and sizes one serving to the meal it is for.

  • From a photo.

    A cookbook page, a recipe card, a screenshot. Snap it and the recipe is copied out, priced and sized the same way. He reads recipes, not plates: no guessing calories from a picture of your dinner.

  • Your own, by name.

    Any dish you name goes on the plan, priced from its ingredients and checked against your limits like everything else. Save it to your library, and it comes back most-used first.

  • Cook mode.

    Every recipe is grams plus numbered steps. Tap Cook and the screen walks you through one step at a time and stays awake. Each ingredient line shows exactly what it was priced from.

USDA 175167 · Salmon, Atlantic, farmed, raw · 208 kcal/100 g
From a recipe page · sized to Wednesday lunch
Beef lasagne
Serves 4 · 3,620 kcal in total (905 each)
453kcal · target 550
½ serving · 453 kcal — fits Wednesday lunch (target 550)

Tap a portion. The app picks the step nearest the target that is no more than 10 % over it, and Adjust can change it.

Log a meal with a tap and watch the week add up.

Mark a meal logged, say what you ate, or type your weight. The Chief does the sums and the charts tell the story.

  • Keep the log, earn the rank.

    A day goes in the ship's log when every planned meal is logged. Each Monday brings an anchor that covers one missed day. Miss one with no anchor and the count goes back to your rank's floor, never to zero, and a rank once earned is yours for good.

  • Apple Health, read when needed.

    Weigh-ins, calories burned, steps and workouts come in from Apple Health on demand and are never stored. Tell the Chief a weight and it goes to Health too. One switch turns all of it off.

  • A projection that's honest.

    After two weigh-ins, your projected goal date comes from a line fitted through your last fourteen, so one heavy weekend doesn't move the finish line. Intake and burn charts run over the whole goal, not one week.

  • One quiet nudge, if you want it.

    An evening reminder, only when a meal is still unlogged. Change the time or turn it off by asking the Chief.

Ship's log · last 14 days · tap a porthole12days logged
M
T
W
T
F
S
S
M
T
W
T
F
S
S

An anchor stood in for Wednesday. Tuesday was missed with none left, so the count went back to the rank's floor, not to zero, and the rank stayed. Today is still open.

First Mate at 14 days in the log. Once earned it's yours for good: a missed day with no anchor takes the count back to 14, where First Mate began, never below.

Log & ranks: the ship's log at 12 days logged with an anchor ready, fourteen portholes, the rank bar two days from First Mate, and the five crestsLog & ranks: the ship's log at 12 days logged with an anchor ready, fourteen portholes, the rank bar two days from First Mate, and the five crests
Progress: current weight 97.8 kg, goal weight loss 2.5 kg ahead of pace, the target date and projected date tiles, and the weight-over-time chartProgress: current weight 97.8 kg, goal weight loss 2.5 kg ahead of pace, the target date and projected date tiles, and the weight-over-time chart

What you eat is nobody's business but yours.

Sign in with Apple, and that's the only account there is. Nothing you tell the Chief is logged or kept on a server: a message is answered and gone. The services that handle a message on its way to him are named, every one, in the privacy policy.

  • Your data lives on your iPhone.

    Your plan, log, weigh-ins and history sit in the app's own store on the phone, inside your normal iCloud device backup. Our servers work out the calories in food and run the Chief's turns, and keep none of it.

  • Apple Health is read when needed.

    Nothing from it is kept, except your date of birth, sex and height, copied once and only if you tap Use these at setup.

  • Export your data as a file.

    Everything the phone holds, in one file through the share sheet, whenever you like.

  • Delete your account from inside the app.

    One tap removes the account on our side and erases the phone's copy. Weigh-ins already in Apple Health stay yours.

From hello to a planned week in one conversation.

No forms, no spreadsheets. Setup is a chat, or a call, and it ends with your meals already sorted.

Sign in: the Aye Chief wordmark, 'Your nutrition coach', and Continue with AppleSign in: the Aye Chief wordmark, 'Your nutrition coach', and Continue with Apple

Join the beta

Aye Chief is nearly ready to sail. Leave your name and email and we'll invite you to try it on your iPhone before launch. No spam, just the invitation and the odd word about the beta.

The things people ask before they try it.

Do I have to weigh everything?

No. Catalog plates come with their grams already worked out, a recipe from a page or a photo is priced for you, and a sentence (“had the salmon and a banana”) is enough to log. Weigh things when you want precision; the app doesn't demand it.

I have an allergy. Can I trust it?

Your allergies, intolerances and never-eats are checked in code on every single write, not just mentioned to the AI. A meal that breaks one is refused before it reaches your plan, and the recipe's method steps are checked too. The Chief tells you plainly when he's said no. It is still not medical advice: for a severe allergy, read the label.

Where do the calorie numbers come from?

From USDA nutrient data, per gram of each ingredient, with the match shown on every line so you can see exactly what was counted. The Chief never invents a figure: a number he wasn't shown is dropped from his reply before you see it.

What does it do with Apple Health?

It reads your weight, energy burned, steps and workouts when a screen or a turn needs them, and stores none of it. A weight you tell the Chief can be written back to Health. There's a switch to turn Apple Health off entirely.

Can I use my own recipes?

Yes. Name any dish and it goes on the plan, priced from its ingredients and checked against your limits. Save it to your library, swap it onto any day, scale a batch to a portion. A recipe from a website or a photo is saved whole, with its servings.

Does the Chief really talk?

He does. Replies can be read aloud, and you can call him and have a conversation. On a call, your speech is turned into words on the iPhone itself, so the audio never leaves it. You can interrupt him mid-sentence.

What happens if I miss a day?

Each Monday you get an anchor that covers one missed day. Miss one without an anchor and the ship's log goes back to your current rank's floor, never to zero, and the rank itself stays. Nothing in the app says “broken” or “reset”.

Will it work with how I eat?

Vegetarian, vegan, pescatarian and gluten-free are built in, alongside cuisines you like, foods you dislike and a free-text line for anything else (“no pork, no cheese”). Breakfasts stay familiar; lunches and dinners come from your cuisines.

Which phones does it run on?

iPhone, running iOS 26. Android is on the list for later. This website is for your account and for support; the app is where everything happens.

What is the beta, and who gets in?

A TestFlight build ahead of the App Store release. Leave your name and email below and you'll get an invitation by email when there's a berth. No newsletter, no spam.

Is this medical advice?

No. Aye Chief is planning help for everyday eating. If you have a medical condition, are pregnant, or take medication that affects your diet, talk to your GP before changing how you eat.

Something else? See Help, or get in touch.